Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

The awards will be judged by some of the biggest names in eCommerce, who will meet to discuss the highest scoring entries and then agree the winner for each category.

Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between June 2019 — July 2020.

7 AUGUST

Extended Entry Deadline

26 AUGUST

Judging Session

28 AUGUST

Shortlist Announced

1 OCTOBER

Awards Ceremony

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Total budget
Objectives
Strategy & target audience
Creativity & implementation
Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Website Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the website award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Summary of trading
Implementation, innovation, conversion & creativity
Results & evaluation
Why you think you should win the category

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.

Platform / App / Innovation Awards

The judges will be looking for a clear description of an outstanding platform, innovation or software product. Judges will consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Total budget
Overview of the platform, innovation or app
Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including a demonstration of the platform, innovation / App either in the form or a short video or link to an online video.

Delivery / Logistics Awards

The judges will be looking for an outstanding logistics / delivery company supporting eCommerce businesses in the North. Judges will consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Summary of trading
Overview of the organisation
Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.

Agency / Team Awards

Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to eCommerce. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Details of the team / agency
Team / agency objectives
Recent work example
Recent achievements
Challenges
Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.

Supporting Material

A company or campaign logo (in JPEG or PDF format, max 2MB) must be uploaded along with each entry (this will be used on the website and in the event brochure should you be shortlisted).

If appropriate you may upload up to 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word, must be under 2MB and could include items such as:

•   Audited accounts
•   Team CV's
•   Training and development records
•   Copies of media coverage
•   Media evaluation
•   Client reference
•   RAJAR / ABC circulation figures
•   Website analytics
•   Testimonials
•   DVDs / CDs
•   Publications
•   Marketing materials
•   Photography
•   Weblinks
•   Market research & findings

Confidentiality

All material will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.