The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.


Tom Armenante | eCommerce Director | GOCABLETIES

Tom Armenante is Ecommerce Director for Gocableties; a rapidly expanding online cable tie and business supplies business with a strong marketplace presence. At Gocableties Tom defines and drives the ecommerce strategy and is responsible for the site’s ecommerce platform. Previously Tom was Ecommerce Manager for high-end fashion brands Wolsey, Nicole Farhi and BLK DNM, implementing ecommerce strategy for all 3 brands. Prior to this Tom was the Head of SEO at Matalan, where he was responsible for organic growth and working with internal teams to drive ecommerce performance. Tom also has previous experience at the award-winning SEO agency, Branded3 where he helped to formulate the search strategy for some of the UK’s largest brands.

Jan Bartczak | Head of eCommerce | Graham & Brown

Jan is the Head of Ecommerce at Graham & Brown. In this role he is responsible for G&Bs global digital marketing & ecommerce strategy and execution. His ambition is disrupting the decorating sector by offering customers an excellent end to end online journey. He has an extensive ecommerce experience across several markets and industries. His previous appointments include senior roles at AO.com and Tyres on the Drive. Jan has a real passion for utilising insights as well as developing and empowering teams to enable creating great customer value.

Arianne Donoghue | Founder | Tempest

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Jamie Hinton | CEO | Razor

Jamie is CEO and Co-Founder of Razor. He is first and foremost a ‘techy’, but one who can translate the complex world of software development into language that everyone else can understand. Jamie has a long history in software engineering and a proven track record in translating business opportunities into living, breathing software that delivers real value. He has architected solutions for blue chip companies and large financial institutions including, Alfa Romeo, Co-Operative Bank, HCCi and Dyson. Jamie now applies his development thinking and extensive passion for technology to fuel the growth of Razor.

Kevin Hoggarth | eCommerce Development Manager | Shearings

Brendan Keegan | Senior Lecturer in Digital Marketing | MMU

Brendan has taught ​a broad range of digital marketing topics in Manchester Metropolitan for over a decade, after a few years in agency-land. His research examines the role of analytics in marketing strategy​ decision-making, as well as the utilisation of digital technology in shaping spaces and places.

Mark Kuhillow | Founder | R.O.EYE

Starting his career on 1994, Marks media roots are firmly planted within the offline direct response world, moving online in 1999. Seeing the opportunity to apply a digital direct response agency model to affiliate and performance marketing campaigns, Mark founded R.O.EYE in 2004. Now seen as the largest specialist in its sector, R.O.EYE counts the likes of HMV, Best Western and Jessops amongst its clients.

Paul Morris | Digital Marketing Director | Marshalls

Paul has 20 years’ experience leading Marketing & Digital both Agency & Brand side. Paul was previously Head of Marketing at Tesco Bank, global Digital Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and has through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach and Silverstone.

Darren Ratcliffe | Founder and Head of Agency | Digitl

Duncan Rutherford | Head of eCommerce | BT

Simon Wharton | PushON | Business Strategy Director

Having led PushON for 12 years, In 2017 Simon transitioned from Managing Director to Business Strategy Director where he could apply his considerable experience in digital transformation to PushONs digital consultancy service. Simon has spent more than two decades operating within the digital sector, initially in a corporate environment, before becoming embroiled in the early days of the Manchester digital community. Alongside his business partner, Roy Wilding, he pivoted PushON out of an incarnation of a previous successful digital business. Steady planned growth has seen the business gain recognition as one of the North West’s leading eCommerce agencies. The business’ expertise in eCommerce development and its particular skill with online marketing has led to a raft of peer reviewed award wins throughout the North West, UK and Europe. Simon also has a reputation for “sticking his oar in” to drive the digital sector forward. He is a council member for Manchester Digital, lectures at local universities and was a founder of SASCon, the infamously expert digital marketing conference. He speaks at events, organises events and largely keeps himself busy both in the sector and in the community. He has four

Max Wilkinson | eCommerce Specialist | Nosto Solutions

I have had the pleasure of working in the marketing and technology sector for the past five years, through this time I have engrossed myself in a number of aspect of the industry. Being able to look at ecommerce holistically from the agencies, brands and technologies such as Nosto has been truly fascinating. I have taken real pleasure in learning from my peers and using this knowledge to help drive the success of the projects I have been lucky to be a part of over the years. I look forward to seeing all the entries at this year's awards and playing a role in selecting the very best the UK has to offer.