Campaign Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Website Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the website award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Summary of trading
• Implementation, innovation, conversion & creativity
• Results & evaluation
• Why you think you should win the category
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.
Platform / App / Innovation Awards
The judges will be looking for a clear description of an outstanding platform, innovation or software product. Judges will consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Total budget
• Overview of the platform, innovation or app
• Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including a demonstration of the platform, innovation / App either in the form or a short video or link to an online video.
Delivery / Logistics Awards
The judges will be looking for an outstanding logistics / delivery company supporting eCommerce businesses in the North. Judges will consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Summary of trading
• Overview of the organisation
• Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.
Agency / Team Awards
Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to eCommerce. Judges will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Details of the team / agency
• Team / agency objectives
• Recent work example
• Recent achievements
• Challenges
• Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.
Supporting Material
A company or campaign logo (in JPEG or PDF format, max 2MB) must be uploaded along with each entry (this will be used on the website and in the event brochure should you be shortlisted).
If appropriate you may upload up to 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word, must be under 2MB and could include items such as:
• Audited accounts
• Team CV’s
• Training and development records
• Copies of media coverage
• Media evaluation
• Client reference
• RAJAR / ABC circulation figures
• Website analytics
• Testimonials
• DVDs / CDs
• Publications
• Marketing materials
• Photography
• Weblinks
• Market research & findings
Confidentiality
All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.
Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.