The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Tom Armenante

Ecommerce Manager at Nicole Farhi, Wolsey & BLKDNM |

Tom Armenante is the Ecommerce Manager for the high-end fashion brands Wolsey, Nicole Farhi and BLK DNM and is charged with maintaining the sites and driving online revenue for the brands. Previously Tom was the Head of SEO at Matalan, where he was responsible for organic growth and working with the internal teams in driving e-commerce performance. During his time at Matalan he oversaw the successful backend migration onto the Shift Ecommerce platform. 

Prior to Tom’s role at Matalan he worked at the award-winning SEO Agency, Branded3 where he helped to formulate the search strategy for some of the UKs largest brands. Tom’s experience spans a variety of sectors including outdoor fitness, home renovation and financial comparison.

In his spare time he likes to put his knowledge to good use and is focussed on continuing the successful growth of his niche e-commerce site Gocableties


Gordon Bell

Head of eCommerce and Multi Channel development, Ikea |

Graham Benson

CIO, |

Graham is currently CIO at (the worlds largest online car reservation business) and chair of Manchester Digital ( the north-wests digital trade association with over 500 members).  He has been variously described as  Entrepreneurial, an eCommerce veteran and slightly maverick by nature , validated in part by winning "most disruptive CIO" award in 2015. He has been CIO/Director for 5 well-known internet pureplays and has been voted into the CIO 100 for the last 3 years, two of which he was voted #1 in pureplay eCommerce.

His focus is on building businesses through creative use of technology ; as a leader of business change first and the head of the technology function  second. He was a judge on the Retail Week Technology Awards panel for 5 years and has also contributed as a writer to many industry articles and spoken widely at seminars and conferences.

Elizabeth Clarke

CEO, |

Elizabeth Clark is the CEO of Dream Agility, the UK’s only purpose built integrated feed/bidding software for managing Google Shopping, Bing Shopping, etc. typically delivering between 20-100% uplift over competing technologies.  A Google Partner ‘EMEA new business winner’ and  winner of the ‘Everywoman in Tech Award Best Start Up 2014’, Elizabeth is also a best selling Author ( books include ‘Flirting for Dummies’ – Wiley) and an International Speaker.


Dan Cluderay

Owner, Approved Foods |

Starting out as a market trader selling short-dated stock, Dan progressed into food wholesale, supplying other market traders. From wholesale, he moved into a number of retail outlets that supplied both the public and wholesale trade where finally, Approved Food was born in 2009. Dan’s background as a test development engineer at Sony Ericsson was pivotal knowledge in the sense of software, systems and processes that has helped turn Approved Food into the efficient, low waste, high productivity business it is today.  All the programming and stock handling software has been developed by Dan, starting with the barcode scanning programme he designed almost 15 years ago.

Arianne Donoghue

Digital Marketing Manager, |

Arianne Donoghue is the Digital Marketing Manager at Having started off her digital career client side over a decade ago, she’s worked for both agencies and brands in-house, specialising in search. She is now back client side delivering biddable media digital strategy for leading holiday comparison site A regular on the conference scene, she’s also an editor and contributor at popular site State of Digital

Zak Edwards

Managing Director, Prezzybox |

Zak is old and very often the thickest person in the room! This aside he's also the owner of the World's largest pork scratching (true story!) and happens to be the Head Honcho of

During the boom of the late 90's Zak, along with Dad Johnny E (the money man) launched Prezzybox and then proceeded to become 'alright at everything' in a quest to drive more than one sale a day to the site! Now, 17 years later Prezzybox are one of the biggest players in the online gift space generating up to 5000 orders a day from countries all round the World. 

Paul Hornby

Head of eCommerce, Shop Direct |

As Head of eCommerce I am responsible for the entire On-Site eCommerce Strategy, covering areas such as Personalisation, Find Product & Add To Basket, Site Performance, Content, Customer Onboarding, Conversion Optimisation, Search & Navigation, Product Reviews and Social. I also oversee all Front-End Development, Product Management and SEO across all devices, and am directly responsible for a team of 40 individuals (split across five teams) whilst also managing the development priorities for a further three ATG Development scrum teams.

Kristal Ireland

Head of eCommerce and Retail - Virgin Trains |

Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.

Lawrence Jones

CEO, UKFast |

Lawrence Jones is the founder and CEO of UKFast - the web hosting company he set up in 1999 with his wife and business partner, Gail.

An unwavering focus on customer service has seen the firm grow quickly and consistently to over £40 million turnover with 400 staff, without taking on any outside investment. With more than 4,000 direct clients and over 400,000 domains on its network, UKFast has helped grow the internet fortunes of thousands of businesses including many of its true success stories such as Eazyfone and Funky Pigeon as well as huge brands like Virgin and Ministry of Sound.

As the entrepreneur at the helm of UKFast, Jones has gained a unique view of the internet over a decade, helping many other entrepreneurs to make their fortunes online. In 2007, Lawrence won the IOD's Young Director of the Year Award, in 2010 he was EN Magazine's Technology Entrepreneur of the Year and in 2011 EN crowned him North West Entrepreneur of the Year.

Brendan Keegan

Senior Lecturer in Digital Marketing, MMU |

A Senior Lecturer in MMU Business School in the area of Digital Marketing Communications. Combining a work history within the educational and the digital communication sector, I use my expertise in these areas at Undergraduate and Postgraduate level via an array of modules which underpin the digital provision within the Marketing Department. Having written and managed numerous modules in the subject area of Digital Marketing Communications, I continuously strive to improve the quality and keep on top of modern industry trends. 

Mark Kuhillow

Founder of R.O.EYE |

Starting his career on 1994, Marks media roots are firmly planted within the offline direct response world, moving online in 1999. Seeing the opportunity to apply a digital direct response agency model to affiliate and performance marketing campaigns, Mark founded R.O.EYE in 2004.

Now seen as the largest specialist in its sector, R.O.EYE counts the likes of HMV, Best Western and Jessops amongst its clients.


Mark Leach

Head of eCommerce, Missguided |

Responsible for the Missguided ecommerce strategy and digital experience.
Product owner for company webstores and apps; executing user testing, optimisation and prioritising enhancements to improve User Experience across multiple channels.

Davina Lines

Founder & Managing Director at Mixing Digital |

As Managing Director of Mixing Digital and the Ecommerce Club Davina brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s events and marketing services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful event programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and responsible for the commercial development of the magazine and its early events from launch in 1995 to 1999. Davina has since launched the Ecommerce Club a peer-to-peer networking and learning group for retail marketers and ecommerce practitioners which is supported by a group of Founding Partners.


Contact or call her on 07976 665094


Aaron Mcgrath


Neil McKay

CEO, Endless Gain |

Neil has over 15 years’ experience within the digital arena and has an extensive entrepreneurial track record. His passion for helping businesses to achieve their business goals is key to his own personal success. Through a combination of organic growth and mergers and acquisitions he helped to build Europe’s largest search agency (Bigmouthmedia, now Digital LBi). 

Following that, he created a leading UK digital marketing agency (Lakestar Media). The business was extremely successful and within five years he had sold it to one of the world’s top four advertising networks (McCann Worldgroup).In his new venture, Endless Gain (conversion optimisation agency), Neil and his team help ecommerce brands to make more money from their websites by converting more of their visitors into customers using various techniques, involving data and psychology.

Endless Gain was recently awarded Conversion Optimisation Agency of the year at the Northern E-Commerce Awards.

Neil is also author of “Selling Fast and Slow: How understanding the brain’s two systems can boost your sales”, which is available on the Amazon Kindle bookstore. 

Kevin Paiser

Head of Sales, Nosto Solutions Ltd |

Kevin Paiser is a SaaS business professional involved in the Ecommerce industry for the past 8 years. 

Kevin has helped start and scale the UK and international sales operations and teams at Ve Interactive. Prior to Ve Kevin was involved in building out a sales team at Microsoft as well as grow the enterprise sales business for the leading Personalised retargeting company Criteo.

Kevin is currently the Commercial Director for EMEA at Nosto since January 2015. Nosto is the fastest-growing personalization solution in the world working with global recognised brands to deliver their customers personalized shopping experiences. Some clients include, Agent Provocateur, Conforama, OKA Direct, GymShark, Joy the Store, Soho House, EAST, Baker Ross, hush and EGO.

Areas of expertise include; Ecommerce software and digital marketing, affiliate marketing and conversion rate optimisation solutions.

David Pert

Head of eCommerce, |

David Pert Head of eCommerce at DW Sports Ltd DW Sports Ltd are in a hugely exciting period of change. Significant investment is being put behind the people, processes and technologies which will revolutionise eCommerce growth as part of a customer centred, omni-channel strategy. As Head of eCommerce David is responsible for the customer experience and trading across all digital channels and (perhaps more importantly) how those digital channels add value to the customer experience in the 80 DW Sports Gyms and 90 DW sports retail stores.

Darren Ratcliffe

Founder and Head of Agency at Digitl |

Darren has almost 20 years experience in developing web-based applications starting his career as a web developer before going on to specialise in the design and build of eCommerce websites and platforms for clients including JD Sports, Size and Premier Percussion.

10 years ago he set up his own agency, and is the founder and Head of Agency at Digitl - the Manchester Based multi-channel agency that specialises in eCommerce, ebay and Amazon.   He's worked with clients including: ebay; JD Fashion PLC; SoleTrader; Pretty Little Thing and Denby.

Jon Woodall

Founder and Managing Director of Space 48 |

Jon is the Founder and Managing Director of Space 48. They are one of the UK's leading ecommerce consultancy's who build Magento ecommerce websites and deliver ecommerce strategy for retailers looking for fast growth or international expansion.

He is also the creator of Mage TItans a not for profit international developer conference that he has rolled out to 5 cities around the world including Mexico City, Milan, Valencia, Austin (Texas) and Manchester. Jon would like the UK to be seen as a global leader in ecommerce. With some of the brightest people in the industry here in the north and brands such as Missguided and Boohoo along with some world class agencies, Jon believes the north leading the way. 


Pete Young

Board Director and Head of Digital, Mediacom |

I could be called somewhat of a veteran in the industry, having worked and run digital teams across some of the biggest digital marketing organisations in the country including Amaze, iProspect and MediaVest (Publicis). I have also participated in a number of leading global conferences, publications and though leadership pieces on search on subjects ranging from content marketing to personalisation in search.

My current remit as Digital Director for MediaCom (part of GroupM/WPP) allows me to drive the integration of our digital business across the agency to ensure that our clients get the most impact for their investment both within channel and as part of the wider system.  I have worked with many brands in the retail, ecommerce,  finance, leisure &  travel sectors including Haven, Hillarys, Expedia and Co-Op Electricals.